Entropy | Privacy Statement

Privacy Statement

Entropy, Inc. (“Entropy”, “We” or “Us”) is located in Atlanta, Georgia, in the United States, which provides consultancy at https://www.entropybusiness.com. Entropy is committed to protecting and respecting your privacy.

This policy (together with our Terms & Conditions, Cookie Policy, and any other documents referred to in this Privacy Statement) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. This policy does not cover any personal data we collect offline or that we process as a service provider for clients. This Privacy Statement also does not apply to the websites of our business partners or to any other third parties, even if their websites are linked to our website. We recommend you review the privacy policies/statements/notices of the other parties with which you interact. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting www.entropybusiness.com and the mobile site operated by us (“our site”) you are accepting and consenting to the practices described in this policy. When you contact us, or make an inquiry, via our site, your data will be collected and controlled by Entropy, a US incorporated company organized under the laws of the State of Georgia and based in Atlanta, GA 30327.

Information we collect from you

We will collect and process the following data about you:

Information you give to us. This is information about you that you give us by filling in forms on our site or by corresponding with us by phone, e-mail, or otherwise. It includes information you provide when you request information about our services and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, and other information that you choose to provide. Providing such personal data is voluntary. However, without providing such personal data, we will not be able to provide you with the information or services you request from us. You will know what personal data you provide because you will actively submit it to us.

Information we collect about you. In addition to the personal data that you actively provide, for Entropy to monitor and maintain the performance of the sites and to analyze trends, usage, and activities in connection with the sites, to measure the effectiveness of advertising we serve to you, and to deliver relevant advertising to you, the sites may automatically collect, process and store certain information from you:
- technical information, including the domain and hostname from which you access the Internet, the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone and country setting, browser plug-in types and versions, operating system and platform; and
- information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through, and from our site (including date and time), services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Information we receive from other sources. We are not working closely with third parties. Google Analytics may provide us additional information about you.

Cookies

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to customize and improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy. Most web browsers include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

Uses made of the information

We use information held about you in the following ways:

Information you give to us. We will use this information:
- to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us;
- to provide you with information about other services we offer that are similar to those that you have already enquired about;
- to provide you, or permit selected third parties to provide you, with information about services we feel may interest you;
- to notify you about changes to our service; and
- to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you. We will use this information:
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- as part of our efforts to keep our site safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
- to make suggestions and recommendations to you and other users of our site about services that may interest you or them.

Information we collect about you. We will store this information:
- Our company is hosted on the Wix.com platform. Wix.com provides us with this online platform that allows us to sell our services to you. Your data may be stored through Wix.com’s data storage, databases, and the general Wix.com applications. They store your data on secure servers behind a firewall.

Disclosure of your information

You agree that we have the right to share your personal information with:

Any member of our company.
Selected third parties including:
- analytics and search engine providers, such as Google Analytics, that assist us in the improvement and optimization of our site;

We will also disclose your personal information to third parties:

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms & Conditions and other agreements; or to protect the rights, property, or safety of Entropy, our employees, customers, or others.

If you divulge information in a public forum offered on our site such as a chat room, message board and/or newsgroup, this will be considered public information and may be disclosed and used by third parties.

Privacy Statement updates

We may make changes to this notice, including material changes, from time to time. You should review this notice each time you visit our sites to learn of any changes. This policy was last updated in May 2021.

Contact

Questions, comments, or requests regarding this privacy notice are welcomed and should be addressed to info@entropybusiness.com.

EEA Supplemental Data Protection Law Disclosures

Entropy provides to residents of the European Economic Area (EEA) the following disclosures to supplement the Website Privacy Policy.

Data Controller: The data controller is Entropy with the contact information specified above.

Legal Bases for Processing: Legal bases for the processing of your personal data by Entropy are: (i) the contract on the use of the site concluded with you (Art. 6 (1) lit. b GDPR) for personal data actively provided by you through our site, (ii) our legitimate interests (Art. 6 (1) lit. f GDPR) for personal data passively collected through our site which are the following: to monitor and maintain the performance of the site and to analyze trends, usage, and activities in connection with our site, (iii) our legitimate interests (Art. 6 (1) lit. f GDPR) for the transfer of your personal data within our company which are the following: for internal administrative and support purposes (access is limited to colleagues with a need to know), (iv) compliance with a legal obligation to which Entropy is subject (Art. 6 (1) lit. c GDPR) for the transmission of personal data to law enforcement agencies, governmental authorities, legal counsel and external consultants or legitimate interests, such as exercise or defense of legal claims, (v) our legitimate interests (Art. 6 (1) lit. b GDPR) for the transfer of your personal data in connection with a transfer of all or part of our organization or assets which are the following: the orderly transition of all or part of our business, (vi) our legitimate interests to protect and defend the rights or property of us or third parties, including enforcing agreements, policies and terms of use, and in an emergency including to protect the safety of our employees or any person which are the following: to protect the property, rights, and safety of any person and to prevent fraud.

Period of Data Storage: Your personal data will be retained for as long as necessary to provide you with the services requested. Your data may be stored through Wix.com’s data storage, databases, and the general Wix.com applications. They store your data on secure servers behind a firewall. Wix’s data storage providers are contractually committed to protect and secure your data.

Data Subject Rights: You may have a right to request from Entropy access to and rectification or erasure of your personal data, restriction of processing, data portability, object to the processing of your personal data, and to lodge a complaint with a supervisory authority. If you have declared your consent for any personal data processing activities, you can withdraw this consent at any time with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal. You can exercise your rights by contacting us as set out in the contact section.

California Consumer Privacy Act Disclosures

In these California Consumer Privacy Act Disclosures (“CCPA Disclosures”), we, Entropy, disclose information about our data processing practices as required by the California Consumer Privacy Act of 2018 (“CCPA) and supplementing the disclosures in any CCPA Notice at Collection issued in addition to the CCPA Notice at Collection Online provided in Section III below.

I. Who and what information is subject to these CCPA Disclosures?

California residents are protected as “consumers” by the California Consumer Privacy Act of 2018 (“CCPA”) with respect to personal information.

A number of statutory exceptions apply under the CCPA and to these CCPA Disclosures, including the following:

personal information reflecting a written or verbal communication or a transaction between the business and the consumer, where the consumer is a natural person who is acting as an employee, owner, director, officer, or contractor of a company, partnership, sole proprietorship, non-profit, or government agency and whose communications or transaction with the business occur solely within the context of the business conducting due diligence regarding, or providing or receiving a product or service to or from such company, partnership, sole proprietorship, non-profit, or government agency;
personal information that is collected by a business about a natural person in the course of the natural person acting as a job applicant to, an employee of, owner of, director of, officer of, medical staff member of, or contractor of that business to the extent that the natural person’s personal information is collected and used by the business solely within the context of the natural person’s role or former role as a job applicant to, an employee of, owner of, director of, officer of, medical staff member of, or a contractor of that business;
personal information that is collected by a business that is emergency contact information of the natural person acting as a job applicant to, an employee of, owner of, director of, officer of, medical staff member of, or contractor of that business to the extent that the personal information is collected and used solely within the context of having an emergency contact on file;
personal information that is necessary for the business to retain to administer benefits for another natural person relating to the natural person acting as a job applicant to, an employee of, owner of, director of, officer of, medical staff member of, or contractor of that business to the extent that the personal information is collected and used solely within the context of administering those benefits.

II. How can a consumer with a disability access these CCPA Disclosures?

Consumers who have a visual disability may be able to use a screen reader or other text-to-speech or text-to-Braille tool to review the contents of this notice.

III. CCPA Notice at Collection Online

In this CCPA Notice at Collection Online, we are addressing disclosure requirements under California Civil Code §1798.100(b) and California Attorney General Regulations § 999.305 at or before the point of the online collection.

We collect the following categories of personal information about consumers and for the following business or commercial purposes:

Information you provide via forms on our site or by corresponding with us via email, including information you request information about our services and when you report a problem with our site. The information you give us may include your name, e-mail address and phone number, and other information you choose to provide. Providing such personal data is voluntary. However, without providing such personal data, we will not be able to provide you with the information or services you request from us. You will know what personal data you provide because you will actively submit it to us. We use information you actively provide to us:

to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us;
to provide you with information about other services we offer that are similar to those that you have already enquired about;
to provide you, or permit selected third parties to provide you, with information about services we feel may interest you;
to notify you about changes to our service;
to ensure that content from our site is presented in the most effective manner for you and for your computer.

The CCPA Privacy Policy is available immediately below.

IV. CCPA Privacy Policy

Beyond the disclosures in the preceding “Notice At Collection Online” segment and any other Notice at Collection, we are providing additional disclosures about consumer rights and our personal information handling practices in the preceding twelve months, as required by the CCPA and regulations of the California Attorney General, including §999.308 (Privacy Policy).

1. Right to Know About Personal Information Collected, Disclosed, or Sold

This CCPA Privacy Policy describes the personal information we generally collect, use, and disclose about California residents. We do not sell your personal information. You have the right to request that we disclose what personal information we collect, use, and disclose about you specifically (“right to know”). To submit a request to exercise the right to know, please call our phone number (404) 820-6006 or submit an email request to info@entropybusiness.com and include “California Request to Know” in the subject line. Please specify in your request the details you would like to know, including any specific pieces of personal information you would like to access.

We will ask that you provide certain information to verify your identity, such as a code sent to an email address we may have on file for you. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue. We will respond to your request in accordance with the CCPA. If we deny your request, we will explain why.

2. Right to Request Deletion of Personal Information

You have a right to request the deletion of personal information that we collect or maintain about you. To submit a request to delete personal information, please submit an email request to info@entropybusiness.com and include “California Request to Delete” in the subject line. Please specify in your request the personal information about you that you would like to have deleted, which can be all of your personal information as required by the CCPA.

We will ask that you provide certain information to verify your identity, such as a code sent to an email address we may have on file for you. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue. Once we have verified your identity, we will ask you to confirm that you wish to have your personal information deleted. Once confirmed, we will respond to your request in accordance with the CCPA. If we deny your request, we will explain why.

3. Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

You may not be discriminated against because you exercise any of your rights under the CCPA in violation of Cal. Civ. Code §1798.125.

4. Authorized Agent

You can designate an authorized agent to make a request under the CCPA on your behalf if:

An authorized agent is a natural person or a business entity registered with the Secretary of State of California; and
You sign a written declaration that you authorize the authorized agent to act on your behalf.

If you use an authorized agent to submit a request to exercise your right to know or your right to request deletion, please have the authorized agent take the following steps in addition to the steps described in Sections 2 and 3 above:

E-mail your written declaration authorizing the authorized agent to act on your behalf to info@entropybusiness.com; and

Provide any information we request in our response to your email to verify your identity. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue.

If you provide an authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465, it may not be necessary to perform these steps and we will respond to any request from such authorized agent in accordance with the CCPA.

5. Contact for More Information

If you have questions or concerns regarding our privacy policy or practices, you may contact us by sending an email to info@entropybusiness.com.

Entropy, Inc. is registered in the State of Georgia.

Last updated: May 24, 2021.